"Local" as in "Local Artist" or "Local Band" is kind of a poor excuse to market crap. That's why I've never wanted anything to do with the term (except for the catch-all "local" meaning "I'm from around here.").
It's like the saying "best of the worst piece of shit." It's still shit.
Local band makes good? Does that mean that they stopped sucking? Local. Jesus!
In all it's wholly self-handicapping; self-defeating. And for me, a good filter for something I don't want anything to do with.