12.20.2005

Corporate Branding

Slate: Today: Pants Pants Revolution: Seth Stevenson

"Side note: I was thinking about the fact that Monica Lewinsky's famous blue dress came from the Gap. That was back in the mid-1990s—rosier days for the company. Can you imagine a White House intern now—a well-off woman from Beverly Hills who considers herself fashion-forward—buying a dress from the Gap? I can't. Maybe Banana Republic. It's just a sign of how badly things have gone for the brand:

They can't even get world leaders to ejaculate on their clothes anymore."